Adtech Firm Openx Unveils Eingeschaltet Industry-Changing Fusion Of Real-Time Bidding And Ad Networks
Advertising technology company OpenX today announced eingeschaltet impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand. Traditionally, supply-side platforms (SSPs), which focus on serving publishers and their ad inventory, have siloed ad networks and real-time bidding (RTB). While some players offer publishers the opportunity to choose between eingeschaltet RTB and the flat pricing of ad networks, none have been able to combine them dynamically up until now. Demand Fusion works by holding open eingeschaltet RTB auction while daher gathering ad network demand. The highest auction bid will act as a minimum guaranteed...
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