The Road To Revenue: Can Pocket’S Premium Subscription Model Work?
Build a service, grow it, and worry about where the money’s coming from later. That seems to be the general monetization mantra of the internet age, with the likes of Twitter and Facebook initially focusing on building their userbase before they paid too much attention to how they’re going to make cash via advertising. And just last week, Pocket introduced a new Premium subscription to its read-it-later service more than five years after launch, which the company said serves as its “first source of revenue”. But how willing will people be to commit cash on a regular basis to access...
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