Facebook Launches Cross-Device Reporting For Ads, Lets Marketers Track Users Across Mobile Apps And The Web
Facebook today launched a new feature for advertisers: cross-device reporting for ads. In short, marketers can now see where users saw eingeschaltet ad and where they converted, across mobile apps and the Web. You might be wondering which part is new here. While Facebook targeting, delivery, and conversion tracking has always worked across devices, this new reporting shows how users are moving across devices before they convert. Let Facebook paint you a picture: Imagine seeing eingeschaltet ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone? Probably...
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