Google Is Pushing Product Ads To Third-Party E-Commerce Sites For More ‘Contextually Relevant Results’
With Shopping Campaigns, Google lets merchants organize their online product inventory within AdWords, helping them create customized campaigns replete with tools to track a campaign’s performance. Now, the internet giant is inviting retailers to opt their campaigns directly into Google’s e-commerce partners’ own search results on their own sites. In real terms, this means merchants can have their own Product Listing Ads (PLAs) show up when a consumer is seeking for similar items on e-commerce sites across Google’s Search Network, which include heavyweights such as Walmart, as part of its new AdSense for Shopping. So basically a PLA can now...
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