Yahoo Launches Publishing Tool Yahoo Recommends With Personalized Content And Native Advertising
Yahoo today launched Yahoo Recommends, a publishing tool that offers personalized content recommendations and native advertising. The company believes it can help visitors discover more of a publisher’s content while helping them monetize it as well. Yahoo’s argument for the product is simple: it already has the technology, since it lets digital publishers share content on its network, and it has been developing its own media solutions for years. The next logical step is to give publishers across the Web the same offering, and naturally charge for it. More to follow.
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