Zomato Shuts Down Urbanspoon App, Details Post-Acquisition Feature Integration
Back in January, Zomato acquired Urbanspoon in a move to expand its restaurant recommendation service, leaving the latter’s future somewhat uncertain. Zomato today released some information on how the two services would be integrated. While many features and reviews are being transferred over, because the two services differed on numerous parameters, some adjustments had to be made: Urbanspoon used a like/dislike rating system, whereas Zomato scores locations out of a 5-point scale, so percentage scores from Urbanspoon have been translated for the new system. Zomato only accepts one review per user for each business, so it’s only pulling in a…
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