New Earlier Recording Their Debut Album, The Doors Provided Backing Music To A 1966 Ford Motor Society Grooming Film.

In the early on jump of 1966, the Doors' were dropped from a preliminary Columbia Records contract alongside fiddling alert – in addition to fiddling to demo for it. Lacking representation in addition to struggling financially, the band took an unglamorous gig at Parthenon Pictures providing incidental music for a Ford Motor Company client service preparation cinema titled Love Thy Customer.

The Doors piled into a cramped screening room at Los Angeles' Rampart Studios, where they viewed the 25-minute clip on a pocket-size monitor. They composed a soundtrack largely on the spot, jamming alive every bit the scenes flickered past. Fragments of what afterward became "I Looked at You," "Build Me a Woman," in addition to "The Soft Parade" tin survive heard inwards the finished product. Though they played exclusively instrumental passages, Morrison is said to bring contributed percussion in addition to additional audio effects. The twenty-four hours of function earned them $200.