New Dr Suess Inward Advertising (In The 20S Together With 30S He Worked For Criterion Oil)

Smiling, toothy creatures such equally Zero-doccus, Karbo-nockus, Moto-raspus together with Oilio-Gobelus appeared inwards advertisements that warned motorists of the hazards of driving without the protection of Standard Oil lubrication.

“Meet the Zero-doccus. He is the commence if a grouping of terrible beasts that are beingness turned liberate inwards the advertising of Essolube, Standard Oil Company (New Jersey) products,” reports the Dec 8, 1932, Printers’ Insider, an advertising merchandise journal.

 

http://www.collectorsweekly.com/articles/when-the-wild-imagination-of-dr-seuss-fueled-big-oil/
http://aoghs.org/editors-picks/seuss-the-oilman/

http://www.drivedivedevour.com/boat-museum/

http://www.philnel.com/2010/08/21/corporate-seuss/

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