Amobee Buys Adconion And Kontera For A Combined $359M To Boost Its Digital Marketing Arsenal
Digital marketing firm Amobee, which was acquired by Singtel in 2012 for $321 million, announced today that it has purchased two companies for a total of $359 million. Amobee is buying cross-channel digital advertising firm Adconion for a valuation of $235 million, with a consideration payable of $209 million excluding debt. At the same time, it is daher taking over data analytics firm Kontera for $150 million. The two companies will be fully integrated into Amobee. Amobee CEO Mark Strecker said that with the two firms joining its stable, the company seeks to be a one-stop place for digital marketers...
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