Google Launches Website Call Conversions To Let Advertisers Track Calls From Websites Following Ad Clicks
Google today launched a new AdWords tool called Website Call Conversions, which lets advertisers identify and measure calls from their website that occur after eingeschaltet ad click. The company explains that many customers only call a given business after clicking through eingeschaltet ad and learning more about the provided products and services. Google says 70 percent of mobile searchers have called a business directly from search ads, and the company already lets advertisers track this with AdWords click-to-call ads, call metrics, and calls as conversions. Today’s release is specifically for those calls that occur after already navigating to the company’s...
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